We build storytelling
media engines
for startups
Your fractional story-telling team for Pre-Seed to Series A
Some of Our Clients
*Note not all clients can be shown due to NDA / Embargo*
MADE FOR STARTUPS AND VCS
Everything a startup needs
Everything a startup needs
Everything a startup needs
to win the media game
to win the media game
to win the media game
WORKS
Recent work for our
clients
Cumulus Labs - YC Launch Video
Cumulus Labs, a Y Combinator–backed startup, needed a launch video that could explain a technically complex product to a global audience. We combined a founder-led explainer with animations and on-screen graphics to clearly show how it works and why it matters.
Cumulus Labs - YC Launch Video
Cumulus Labs, a Y Combinator–backed startup, needed a launch video that could explain a technically complex product to a global audience. We combined a founder-led explainer with animations and on-screen graphics to clearly show how it works and why it matters.
Protent - YC Launch Video
Protent Labs needed a video that clearly explained their product to a specialised audience. We worked with them from concept through to the final video, developing the storyboard and structure to communicate exactly what they do in a clear, focused way.
Protent - YC Launch Video
Protent Labs needed a video that clearly explained their product to a specialised audience. We worked with them from concept through to the final video, developing the storyboard and structure to communicate exactly what they do in a clear, focused way.
EOS AI - Launch Video
EOS AI needed a video that could explain the current state of the market and industry. We structured the film to establish the context first, then introduce EOS as the solution and how their technology moves the industry forward.
EOS AI - Launch Video
EOS AI needed a video that could explain the current state of the market and industry. We structured the film to establish the context first, then introduce EOS as the solution and how their technology moves the industry forward.
Steady Self - Launch Video
Steady Self wanted a launch video that showed the product in a real-life stress scenario before explaining it. We paired that narrative setup with a founder-led breakdown of the problem and the solution.
Steady Self - Launch Video
Steady Self wanted a launch video that showed the product in a real-life stress scenario before explaining it. We paired that narrative setup with a founder-led breakdown of the problem and the solution.
RUC on Rails - Product Explainer
RUC on Rails needed a video that could replace a traditional pitch deck for a complex regulatory product. We structured the film to set global context, explain Road User Charges, and clearly communicate the opportunity.
Flatmate Ventures - Hero Video
Flatmate Ventures are an up and coming student-venture fund, and they were looking for a hero video to cut through the noise, and explain how and why they are different.
Cumulus Labs - YC Launch Video
Cumulus Labs, a Y Combinator–backed startup, needed a launch video that could explain a technically complex product to a global audience. We combined a founder-led explainer with animations and on-screen graphics to clearly show how it works and why it matters.
Protent - YC Launch Video
Protent Labs needed a video that clearly explained their product to a specialised audience. We worked with them from concept through to the final video, developing the storyboard and structure to communicate exactly what they do in a clear, focused way.
EOS AI - Launch Video
EOS AI needed a video that could explain the current state of the market and industry. We structured the film to establish the context first, then introduce EOS as the solution and how their technology moves the industry forward.
WORKS
Recent projects for our
clients
Perception now drives outcomes
Before a meeting, pitch, or hire, people decide what they think of your company through what they see.
Perception now drives outcomes
Before a meeting, pitch, or hire, people decide what they think of your company through what they see.
Your story is your moat
How your story is told determines how far it travels and who believes in it.
Your story is your moat
How your story is told determines how far it travels and who believes in it.
Media is no longer optional
Media is now a core part of how serious companies are built, judged, and remembered.
Media is no longer optional
Media is now a core part of how serious companies are built, judged, and remembered.
OUR STORY
It started with a fake AI launch video
It started with a fake AI launch video
We made a fake AI launch video and we named the company 'glimpse'. An eye tracking software for video calls. People loved it. People believed it.
We made a fake AI launch video and we named the company 'glimpse'. An eye tracking software for video calls. People loved it. People believed it.
Now we're going to SFO!
Now we're going to SFO!
4 months later, we've worked with several YC companies, and startups from London, US, Sydney, and New Zealand. We've partnered with VC's and agencies all over the world. Now we're coming to SF BABY!!
4 months later, we've worked with several YC companies, and startups from London, US, Sydney, and New Zealand. We've partnered with VC's and agencies all over the world. Now we're coming to SF BABY!!
YES THEY SUCK!
Not your usual
Not your usual
video production studio
video production studio
Video Production Companies
No startup strategy
CTRL C + CTRL V Ideas
0 Creative Input
Long term who?
Bare minimum
Extremely cost inefficient
One off video
Looks pretty, does nothing
thenextsomething
Built for startups only
Your creative co-pilot
Real ROI
Context builds over time
Clear pricing
Fast execution
Strategy at the centre
WE LOVE STORYTELLING
FREQUENTLY ASKED QUESTION
Everything You
Everything You
Need to Know
Need to Know
What does The Next Something actually do?
We partner with startups and VCs to build world-class media that shapes how they’re perceived. We focus on storytelling, strategy, and execution as one system.
Who do you work with?
We work primarily with startups and venture capital firms. Typically companies that take their story, brand, and distribution seriously.
Are you a video production company or a creative partner?
We’re a creative partner, not a traditional production company. We think alongside you, then execute to a high standard.
Do you work with our existing marketing or internal team?
Yes. We’re designed to work alongside internal teams, not replace them.
Is this a one-off project or an ongoing partnership?
Most of our work is ongoing. The value compounds when we build context and momentum over time.
What kinds of videos do you typically produce?
Founder-led storytelling, announcements, product narratives, and cinematic brand pieces. Everything is built around what the company needs at that stage.
How involved do we need to be throughout the process?
We keep involvement focused and efficient. Alignment upfront, then we take ownership of execution.
How is this different from a traditional production company?
Traditional production companies focus on making things look good. We focus on what the media needs to achieve and how it fits into the bigger picture.
Create a cinematic media engine
or get left behind...
People decide if you’re credible by what they see.
Your media is now part of the product.
Create a cinematic media engine
or get left behind...
People decide if you’re credible by what they see.
Your media is now part of the product.
Create a cinematic media engine
or get left behind...
People decide if you’re credible by what they see.
Your media is now part of the product.
Create a cinematic media engine
or get left behind...
People decide if you’re credible by what they see.
Your media is now part of the product.