About

thenextsomething

The Next Something is a creative partner built for startups and VCs. We help companies think more deliberately about how they’re seen, using cinematic storytelling to shape perception, belief, and distribution.

Trusted by founders, startups, and VCs all over the world

*Note not all clients can be shown due to NDA / Embargo*

OUR STORY

It started with hearing the stories of founders

The stories of founders of some of the best on the planet. Their stories are worth telling, yet the founders themselves and others in the startup space rarely tell those stories, either as individuals or through their companies.

Simply put, their media was nowhere near where it should be or where it deserved to be.

OUR STORY

Then we made a fake launch video…

To test our thinking, we made a fake AI launch video. A fictional product, executed with the same care and seriousness as a real startup launch. The goal wasn’t to mislead, but to see whether strong storytelling alone could create belief and attention.

It worked. The video travelled far beyond our network and sparked global interest, confirming that when execution is done properly, attention follows. And some people thought it was fully real. Lol.

VALUES

Our Company Values

1 Our work is art.

We treat our work as art, not just making videos. Which calls for extreme care.

2 Intensity on small details.

What seperates a good and great video are the compounding small details.

3 Every detail is justified.

We have an essay explaination for every tiny detail in your video.

4 Each part of the process contributes to the final result.

No shortcuts.

5 We judge how good the good ideas are, not how bad the bad ideas are.

To create revolutionary startup media, 99 of 100 ideas won't work. But one will start the revolution.

6 Purpose before polish.

If it doesn’t serve the story or the outcome, it doesn’t make the cut.

TEAM

Meet the creatives

Michael Heyns

Co-founder

Polo Umali

Co-founder

Create a cinematic media engine

or get left behind...

People decide if you’re credible by what they see.

Your media is now part of the product.

Chat to us here

Create a cinematic media engine

or get left behind...

People decide if you’re credible by what they see.

Your media is now part of the product.

Chat to us here

Create a cinematic media engine

or get left behind...

People decide if you’re credible by what they see.

Your media is now part of the product.

Chat to us here

Create a cinematic media engine

or get left behind...

People decide if you’re credible by what they see.

Your media is now part of the product.

Chat to us here